Redefining the Paper Bag: From Packaging to Brand Power
In a fashion retail landscape, where style and trends really count, it’s time for brands to rethink one of the most overlooked touchpoints: the humble paper bag.
Our latest campaign ‘Bag as Brand’, challenges conventional thinking and highlights the power of RePapaPac®, our truly reusable paper bag.
This is more than packaging. It’s a physical extension of your brand.
Why bags deserve more attention
Paper bags are often seen as a checkbox - more sustainable than plastic, and a simple tool for customers to carry their purchased product. And often, the strength, structure and design of the bag reflects this - low budget, simple print.
But what if your bag could drive profit, extend brand visibility, and boost customer loyalty? That’s exactly what RePapaPac® is designed to do.
Unlike standard paper bags, typically sold at a necessary price to cover costs, RePapaPac® is a better bag, and can be sold at a higher price - and customers are happy to pay for it.
Why?
Because it feels like a product - a substantial bag they want to carry again and again. Your customers wear your brand because it makes a statement. Give them a bag that does the same.
What makes RePapaPac® different from standard paper bags?
We’ve designed RePapaPac® from the ground up to meet the demands of high-street retail and modern consumers:
✅ Tested up to 50x reuse
✅ Carries up to 16kg
✅ High-impact, full colour print
✅ Tear- and water-resistant
✅ Fully recyclable at end of life
It looks and feels premium, while delivering genuine sustainability and performance. A bag that customers will happily pay for and keep - to reuse again and again. Every bag is a billboard for your brands.
Already trusted by top retailers
Marks & Spencer was one of the first to adopt RePapaPac®, with an iconic print that stands out from other bags on the high street and beyond. Customers choose it. Carry it. Reuse it.
Other leading brands are now following suit, with more launches planned across the fashion, grocery, and lifestyle sectors.
Ready to see your brand on a bag customers want to keep?
We’re offering select retailers the chance to trial RePapaPac® with custom-branded samples, tailored to your look and feel.
If you’re interested, get in touch with our Account Director Karen Hodgkiss, so you can see the impact for yourself!
Karen Hodgkiss, Key Account Director, EP Group